Welcome to Thinking Threads—where timeless craftsmanship meets contemporary fashion.
Founded by a passionate designer daughter and her school teacher mother, Thinking Threads was born from a shared love for Indian craftsmanship and thoughtful design. What began as an exclusive Chikankari label has grown into a curated fashion destination offering handcrafted apparel and artisan jewellery for the modern woman.
Today, our collections bring together the beauty of tradition and the ease of everyday style. From handcrafted Chikankari kurtis and breathable cotton workwear to elegant co-ord sets, dresses, short tops, festive wear, and carefully curated handcrafted jewellery, every piece is selected to help women dress beautifully for every occasion.
At Thinking Threads, we believe fashion should feel effortless. Whether you're heading to work, celebrating a special occasion, travelling, or simply embracing everyday moments, our collections are designed to offer comfort, versatility, and timeless elegance.
Our founder, Ameya U S, a graduate of NIFT Kannur and NIFT Mumbai, brings years of experience in fashion and product design, combining creativity with functionality in every collection. Alongside her mother, Shameem Avalath, whose warmth, dedication, and attention to detail remain the heart of the brand, they continue to build Thinking Threads with a shared vision of creating meaningful fashion that women love to wear.
Alongside our apparel, we introduced Treasures by Thinking Threads, our jewellery collection inspired by Indian artistry and contemporary aesthetics. From everyday earrings to festive necklace sets and statement accessories, our jewellery is thoughtfully curated to complement our clothing collections and complete your look with effortless elegance.
We are committed to celebrating Indian craftsmanship, supporting skilled artisans, and creating collections that are made to be cherished for years to come. Every garment and every piece of jewellery reflects our belief that great design is timeless, versatile, and thoughtfully made.
Thank you for being a part of our journey. As Thinking Threads continues to grow, our promise remains the same—to bring you beautifully crafted apparel and jewellery that celebrate tradition while embracing the style of today's woman.
With love,
Ameya U S
Shameem Avalath
Founders, Thinking Threads
